May 2020

Experts are back – how Law firms can get the message

As the Fake News phenomenon begins to recede in favour of Trusted Sources, one of the most fascinating dynamics of our current situation managing the Covid-19 pandemic, is the front and centre return of Expertise. Medically, the person we want to hear from most in Ireland is Chief Medical Officer Dr Tony Houlihan, with his…

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What Do you Want?, What Do You Need? ….and Other Lessons

Many years ago, I ran the PR division at McConnells, then the pre-eminent communications business of its time. I headed the Kellogg’s account which was a mix of Corporate and Consumer work. One of the key pieces of annual activity was a radio campaign titled “Breakfast in ……….”. The location had to be international and…

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