DAVID-OBRIEN-Winner

David O’Brien

Founder, Relevant
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David is an award-winning communications professional with more than two decades experience at board-room level in Ireland and the UK.

A Corporate, B2B and special projects B2C expert, his skills embrace a spectrum from Reputation and Issues management to media relations, narrative development and profile building. Former clients include McDonald’s, Heineken, Procter & Gamble, Currys / PC World and the UK National Lottery.

His advice is sought by business leaders and entrepreneurs looking for PR solutions which are pragmatic, workable and strategic. Unafraid to offer honest advice, he’s an ardent believer in working with clients in a fully collaborative way.

He worked at Edelman and Shandwick in the UK and formerly headed a PR practice at Saatchi London and ran the PR division of advertising agency McConnells before jointly founding Dynamics PR. After selling his stake, he founded and helms Relevant PR which offers StartUps, Corporates, Professional and Technology clients a new perspective to PR. It’s centred on offering bespoke PR solutions, great client services and embracing the opportunities and challenges of technology and new ways of consuming media.

His media training workshops are notable for putting people at ease, working with every level of capability to deliver fluent, articulate spokespeople who are confident and effective in a media environment.

David is a former board member of the Public Relations Consultants of Ireland and a current member of the National Union of Journalists and the Chartered Institute of Public Relations.

Róisín-Ní-Mhórdha

Róisín Ní Mhórdha

Senior Counsel

Róisín is a PR, branding and marketing professional with over 20 years solid experience with speciality in strategic planning and event management gained in London, Germany, New York, Dublin and since 2013, Amsterdam.

With her consultancy, Impression PR she has created, developed and managed campaigns for some of the world’s most prestigious brands and brand builders, Coca-Cola, McDonald’s, Jameson Whiskey, European Space Agency, Procter & Gamble, BETC, and Rothco. She adopts a very proactive approach whilst having a depth of understanding for both the media and client businesses.

Notable technology campaigns and events include:

She also holds a Certificate in Television Production, Presenting and Direction, and for over seven years is a guest lecturer in Marketing Communications and guest presenter on The Persuaders, a radio show highlighting tech, media and marketing topics.

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Beverley Kaye

Brand Strategist

A communications industry leader and Consultant with over 25 years expertise in marketing communications, Beverley is a former CEO of SaatchiRowland / PR21 and a Divisional Director at Shandwick (Welbeck). She has helped build some of the most recognised consumer and business brands in the UK; Speedo, Railtrack, Cadbury, Unilever, Procter & Gamble, Nokia, Smirnoff International, Allied Domecq and World Vision.

As a creative and strategic thinker known for big picture solutions and also with experience in the pharmaceutical and Not For Profit sectors, we work with Beverley and Kaye Consulting in three specific areas – Strategic Planning, Creative Output and Business Insight. This helps brands and organisations create enduring reputations by overcoming inherent challenges, unlocking brand value and generating new sources of revenue.

Lorraine-Griggin

Lorraine Griffin

Digital Marketing Expert

Digital and Content Marketing Consultant & Journalist with over 20 years experience working with brands to create, refine and promote customer communications. Lorraine works with companies to help them refine, design and roll out content marketing strategies. Clients include Bord Bia, Failte Ireland and Bank of Ireland.

She offers in-house coaching for corporate teams and lectures to Masters level on digital and content strategy for the Digital Marketing Institute, UCD Professional Academy and the Irish Management Institute.

Lorraine is passionate about creating and promoting excellent, stand-out content. Content Creation services include web copy, white papers, brand playbooks, e-books, articles, video scripts and blogs. Published in InBusiness, Business & Finance, thinkbusiness.ie, RTE radio, thetaste.ie, EasyFood, Lovin’ Dublin, Food and Wine and Irish Country Living magazines

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