Description
Whats Covered
- 7 essential elements to a great story
- How to write for your audience
- Media – how they work and what they need
- Essential structure- the 5 W’s + 1 H
- How Long? (and other details)
- Top Tips
- Do’s and Don’ts
Effective Writing for PR
- Do you need to write press releases, insights or opinion pieces or internal comms. content?
- Whatever the need, good PR is based on good storytelling
- Make it engaging and get the attention you want
- However, good writing does not just “happen”. It takes time, consideration and expertise to get it right
- Learn what it takes via an interactive course delivered with Zoom, Teams or Google Meet
