Effective Writing for PR

  • Do you need to write press releases, insights or opinion pieces or internal comms. content?
  • Whatever the need, good PR is based on good storytelling
  • Make it engaging and get the attention you want
  • However, good writing does not just “happen”. It takes time, consideration and expertise to get it right
  • Learn what it takes via an interactive course delivered with Zoom, Teams or Google Meet
Category: SKU: CSC-2


Whats Covered

  • 7 essential elements to a great story
  • How to write for your audience
  • Media – how they work and what they need
  • Essential structure- the 5 W’s + 1 H
  • How Long? (and other details)
  • Top Tips
  • Do’s and Don’ts