Writing Your Elevator Pitch + Mission Statement – Getting it Right

  • Do you have a Fit for Purpose Mission Statement that clarifies the Who? the What? and the Why? of a business
  • Reduced to its core, it becomes a 30 second Elevator Pitch that concisely tells what the business does
  • Remember that your mission statement is meant to inspire your team, define your brand, and act as a roadmap for the growth of your business
  • It defines your company and what sets you apart from others in your industry.
  • Following a 15-minute presentation, we then have an interactive session to craft a Mission Statement for your business
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Whats Covered

  • Brand Mission Statements that get it right
  • 4 essential questions to answer
  • Characteristics of a great mission statement
  • How to be concise
  • Becoming outcome oriented
  • Reflecting the need for inclusivity
  • Do’s and Don’ts