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Become a better Media Performer

  • Talking to media is an important skill for any business or organisation
  • It’s essential to have a spokesperson who can effectively and succinctly articulate a story in print, on Radio/ TV and online
  • We help you to become a more confident, assured speaker
  • The course is in three parts:
    • Getting Your Messaging Right (60 minutes)
    • Skills to deliver your story (60 minutes)
    • Review and phone prep
  • Whatever the need, good PR is based on good storytelling
  • Make it engaging and get the attention you want
  • However, good writing does not just “happen”. It takes time, consideration and expertise to get it right
  • Learn what it takes via an interactive course delivered via Zoom, Teams or Google Meet
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Effective Writing for PR

  • Do you need to write press releases, insights or opinion pieces or internal comms. content?
  • Whatever the need, good PR is based on good storytelling
  • Make it engaging and get the attention you want
  • However, good writing does not just “happen”. It takes time, consideration and expertise to get it right
  • Learn what it takes via an interactive course delivered with Zoom, Teams or Google Meet
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How to be a Better Presenter (1 on 1 or group)

  • Delivered via Zoom, Teams or Meets
  • This 2-hour workshop builds confidence and knowledge
  • Helps you make fluid, effective presentations that build a connection
  • Good presentation skills are best learnt through repetition and continual learning.
  • We enhance natural capabilities while offering tools to help address and overcome presentational issues.
  • Prior to the session we discuss your presenting style
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Launch PR – the full package

  • Media sell-in of your story across all print broadcast and digital platforms
  • Ideal for when you have a one-off need to launch a new product or initiative. Our package comprises:
  • Four weeks of PR advice and expertise
  • Communications campaign devised and launched
  • Journalist liaison from news to features & specialists
  • 1 news release (up to three pages) and a 1-page media backgrounder
  • 5, print ready pics taken by a press photographer
  • 2, one-page Case Histories written and researched to highlight key successes
  • 1 hour, virtual, one-to-one media training
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LinkedIn Posts (when you need them)

€1,400.00 + VAT
  • Not everyone has the capacity, resources or need for a 12-month LinkedIn campaign.
  • For most, it’s possible to achieve a LinkedIn “bounce” when you’re making a news announcement or launching a new product or service
  • We will write a package of 8 LinkedIn posts (2 a week), illustrated with your own visuals and including relevant hashtags
  • We offer suggestions for the best days to post to improve visibility
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Media Backgrounder Polish

€495.00 + VAT
  • Up to two pages
  • Does the draft copy successfully deliver an “At a Glance” look at the business / organisation?
  • Review if key facts are included + in the right order?
  • Review / amend of structure
  • Revised copy supplied with suggested improvements
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Media Ready Press Release & Backgrounder

€1,250.00 + VAT
  • Writing and researching your two-page news release
  • Telling the 5W’s – Who, What, When, Where, Why?
  • Prioritising key messages
  • Developing a narrative with media appeal
  • Quoting your expertise + insights
  • Your one-page backgrounder has 7 key points that paint a picture of your business or organisation
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Press Release Polish

€495.00 + VAT
  • Up to two pages
  • Storytelling Checklist – are the 5 W’s present? (Who? What? Where? When? Why?)
  • Where required, re-framing of the narrative to ensure “flow”
  • Review / amend of Headline and key message delivery
  • Review / amend of spokesperson quotes within the release
  • Revised copy supplied with suggested improvements
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Thinkpiece / Opinion Feature Polish

€495.00 + VAT
  • Up to two pages
  • Is it easy to read?
  • Written in Plain English?
  • Review if “jargon” needs to be stripped out
  • Do the cited examples used to prove a point work? Do they have a source reference / link? If not, we offer more appropriate suggestions
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Writing Your Elevator Pitch + Mission Statement – Getting it Right

  • Do you have a Fit for Purpose Mission Statement that clarifies the Who? the What? and the Why? of a business
  • Reduced to its core, it becomes a 30 second Elevator Pitch that concisely tells what the business does
  • Remember that your mission statement is meant to inspire your team, define your brand, and act as a roadmap for the growth of your business
  • It defines your company and what sets you apart from others in your industry.
  • Following a 15-minute presentation, we then have an interactive session to craft a Mission Statement for your business
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Your Biography

€750.00 + VAT
  • Sometimes the most difficult story to tell is your own. Let us help you get it right.
  • Tell us what you want to say + what you want to emphasise
  • Following additional research, we then write a biography that tells your story succinctly (up to two pages)
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Your Company Press Kit

€2,950.00 + VAT

“At a glance” information for media and stakeholders. Our package comprises:

  • News release (up to three pages)
  • One-page media backgrounder with key points about your business or organisation
  • Print ready pics taken by a press photographer
  • One-page case history summations written and researched to highlight key successes